Jasmine
A first-generation daughter of immigrants,
shaped by the stories I grew up around.
Growing up across cultures taught me to notice what isn’t immediately visible. Like how people can interpret the same experience differently, how creativity emerges admidst adversity, and how a whole-human sense of belonging takes shape through micro-moments over time. That perspective continues to shape how I see my work.
Trained as an architect and seasoned as a product strategist, I expanded into service design and experience strategy, working across spaces, products, and services. For nearly a decade, I’ve led cross-disciplinary teams in client-facing roles, most recently as an Experience Strategy Manager at Deloitte Digital’s Applied Design and Innovation team (legacy Doblin), guiding design and research programs across healthcare, financial services, consumer goods, and technology.
I like to focus on how experiences actually play out, what people say, what they do, and what gets lost in translation. My curiosity draws me into new industries and unfamiliar contexts, where I learn how systems behave, where they hold, and where they break. It drives how I make sense of complexity and help teams turn vision into experiences people can navigate and trust.
At the end of the day, I care most about designing experiences that lift people up—helping them feel seen, supported, and more confident navigating the world around them.
How I Do, What I Do
Discovery Through Immersion
Most organizations think they understand their users. They usually don’t.
My research is hands-on and participatory. I design ways for people to contribute to the process, not just respond to it, through interviews, workshops, and in-context field activities.
The goal is to surface what people do, not just what they say, and to bring together perspectives that rarely sit in the same room. From frontline users to senior leaders, this work creates a shared understanding of what is really happening and where change is needed.
Synthesis & Storytelling
Data is easy to collect. Alignment is not.
I take fragmented inputs such as research, behaviors, and constraints, and turn them into something teams can act on. This might be a clear narrative, a set of principles, or a model that helps people see the system differently.
The goal is not just to explain what is happening, but to make it impossible to ignore. Good synthesis creates clarity, aligns teams, and gives people a way to move forward with confidence.
Experience Design Roadmap
Most experiences break between intention and delivery.
I design experiences as systems, not just moments. My work connects strategy to execution by mapping how an experience unfolds over time, across channels, and through different actors.
I focus on where things fall apart, where they matter most, and what it takes to make them hold up in the real world. The output is not just a vision, but a roadmap that teams can actually build and deliver against.
Cross-Disciplinary Connector
The hardest experiences to solve don’t usually belong to one team.
They sit in the gaps between product, operations, design, and business. That is where I tend to work.
I help teams align around a shared direction, especially when priorities conflict or the path forward is unclear. I bring structure when things are ambiguous, and momentum when progress stalls. My role is to connect the dots, translate across disciplines, and make sure ideas carry through from intent to execution without getting lost along the way.
Who I’ve Worked With
I’ve had the privilege of building my career in client services, where every engagement means entering a new world quickly— building context across industries and bringing a fresh perspective to every challenge.
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